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Ford maintains market lead in 2015

Ford maintains market lead in 2015

Ford has retained its market lead in total vehicle, car and CV sales with a fast start to 2015.

The brand has commenced its 39th consecutive year of UK car sales leadership and is on track to complete 50 consecutive years of UK commercial vehicle sales leadership.

Ford's Fiesta leads sales in its seventh successive year as the UK's best seller, shifting 8,674 units in January and exceeding the total sales of all but five rival carmakers.

Ford sold 21,480 cars, 4,545 registrations ahead of its nearest rival with the Fiesta, B-MAX, Focus, C-MAX, Kuga and Galaxy all occupying the top three places in their respective market segments.

UK commercial vehicle sales in January were up 23.4 per cent at 24,646, compared with January 2014, while total sales of Ford commercial vehicles rose by 27.9 per cent to 6,481, compared with January 2014.

Ford's Transit has led the UK CV sector from its launch in 1965 and the full availability of Ford's extended CV family has helped deliver these significant Ford light commercial sales and share increases.

Ford of Britain's chairman and managing director Mark Ovenden said: "Ford's strong sales start to 2015 builds on the momentum sustained through 2014 and is a direct result of the continued investment in exciting products and industry-leading technologies.

"Following the complete re-vamp of our CV range last year, we will renew around 60 per cent of our passenger cars this year, including the new Focus ST, C-MAX, S-MAX, Mustang and Vignale models. The recently-announced Ford GT and Focus RS will be our future technological and performance flagships."

by: Sophie Williamson-Stothert