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Hyundai announce luxury brand 'Genesis' that will deliver six models by 2020

06/11/2015 15:58

Hyundai announce luxury brand 'Genesis' that will deliver six models by 2020

Hyundai announce luxury brand 'Genesis' that will deliver six models by 2020

Hyundai Motor has announced an all-new luxury stand-alone brand that promises to deliver 'human-centred luxury' through performance, design and innovation.

Named 'Genesis', the brand will begin production of a six-model line up in December, all of which will be launched by 2020 and will compete with models from the world's most renowned luxury carmakers.

Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience will be the four corners of the Genesis experience, with innovations tailored to closely-meet the needs of the driver.

A winged emblem will sit proudly on the models, each of which will be named by combining the letter G with a number representing the segment

Euisun Chung, Vice Chairman at Hyundai Motor Company commented: "We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy."

by: Laura Thomson

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