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Hyundai transforms dealer branding

06/02/2015 13:55

Hyundai transforms dealer branding

Hyundai transforms dealer branding

Hyundai has revealed the first UK dealerships to feature the carmaker's new global dealer branding.

This makeover is designed to reflect the advances in the brand's style and quality of vehicles, positioning the network for Hyundai's next phase of growth.

The new identity goes further than the traditional car showroom. It combines open space, modern furnishings and the latest technology to deliver an enhanced customer experience  the Global Dealership Space Identity (GDSI).

The end result features extensive use of glass, ceramic floors, sophisticated furniture and bold exterior signage. Flagship dealerships will also feature extensive bronze exterior cladding.

President and CEO of Hyundai Motor UK Tony Whitehorn said: "With new-look GDSI dealerships, Hyundai will not only offer customers a space where they buy or service their vehicle, but also a space to personally experience the Hyundai brand. The new look provides a strong foundation for delivering industry leading customer service as we work towards future sales growth in the UK."

The entire dealer network will be transformed by the end of 2017.

by: Sophie Williamson-Stothert

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