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Nissan showcases electric vehicle leadership at UEFA Champions League Final

22/05/2015 16:17

Nissan showcases electric vehicle leadership at UEFA Champions League Final

Nissan showcases electric vehicle leadership at UEFA Champions League Final

As part of Nissan's innovative partnership with Europe's most prestigious football competition  the UEFA Champions League  the brand aims to enrich the fans' experience of the Final tournament on June 6 and leave a lasting legacy for the people of Berlin.

As well as being the official automotive partner of the UEFA Champions League, Nissan is the producer of the biggest selling electric vehicle (EV) in the world and will supply more than 100 electric vehicles to UEFA and associated sponsors to transport guests and officials in the build-up to the Final in Berlin.

To further support this, Nissan is installing 129 electric car charging stations around Tegel International Airport, at various Berlin hotels and at the Olympiastadion, several of which will remain as a lasting legacy for the city.

Bastien Schupp, vice president of marketing at Nissan Europe, said: "The Final in Berlin will mark the climax of year one of Nissan's partnership with the UEFA Champions League. The partnership has enabled us to highlight our commitment to EV and bring to life our brand values of Innovation and Excitement.

"I'm especially pleased that the great relationship we have with UEFA has enabled us to do something lasting and positive for the people of Berlin with the installation of more EV charging points, adding to Nissan's network, which is already the biggest in Europe."

In Berlin from 3-7 June, Nissan will also be hosting interactive fan experiences at the UEFA Champions Festival. Attending fans will have the chance to play 2x2 in the interactive Football Cage, test their skills in the Nissan Performance Maze and recreate moments of genius by Nissan ambassadors in the Test Area.

The energy created at UEFA Champions Festival by fans will be converted into an equivalent amount of kilowatts and harnessed to help power the UEFA Champions League trophy to the Final at the Olympiastadion. Participants generating the most kilowatts will receive tickets to the Final as well as an exclusive opportunity to accompany the trophy on its journey from the UEFA Champions Festival to the Stadium in a specially designed Nissan e-NV200 all-electric van on match day as part of the UEFA Trophy Parade.

Footballing legend Marco van Basten will be joining Nissan as an ambassador to support its UEFA Champions League Final activity. He said: "It's fantastic that Nissan is keeping football fans at the core of their celebrations around the UEFA Champions League. There are some great activities and games involving the fans, and it will really help to add to the electrifying atmosphere around the Final."

by: Sophie Williamson-Stothert

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