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Capturing the Hearts of a Nation

Hearts found inspiration for their namesake from the historical Old Tolbooth (or tax-house) on Edinburgh's Royal Mile, which served as a meeting place for Parliament, the Town Council, the Privy Council, and the High Court. The club's crest is based on the mosaic located outside the now demolished building.

The team were formed in 1874 and have been on quite a journey since then. They have won the Scottish Championship 4 times, the Scottish Cup 8 times, the Scottish League Cup 4 times - as well as battling some darker periods with financial uncertainty.

The Jam Tarts

Hearts have a dedicated following, who are often referred to as the 'Jambos' in reference to the clubs' nickname, The Jam Tarts. This originated from the First World War, when Edinburgh-based soldiers adopted Cockney rhyming slang from their southern army comrades!

Hearts have played their home fixtures at Tynecastle Park, in the Gorgie area of Edinburgh, since 1866. The stadium has a capacity of 20,099 and is widely considered to be one of the country's most atmospheric arenas.

Giving Back to the Fans

Football is a way of life for Hearts supporters - having backed their team through thick and thin, we understand the importance of the club to its people.

In 2013 the club were on the brink - having filed for administration, their future was in doubt. However, following a period of upheaval, in 2021 the Jam Tarts were taken over by the Foundation of Hearts Supporters Trust - a group of 8,000 dedicated fans with the club's best interests at heart. They are now the largest fan owned club in the United Kingdom and are looking forward to a brighter future.

Our partnership allows us to give back to the people of Edinburgh, through various initiatives such as signed giveaways and match day sponsorship packages.

A Common Goal

"This is a fantastic opportunity to raise the profile of Macklin Motors through a partnership with the two Edinburgh football clubs. Both have had excellent seasons, with a cup final and promotion to the Scottish Premiership.

"Like many other sectors, sport has been hit by the pandemic and to forge partnerships with these two high-profile football clubs will be mutually beneficial."

Robert Forrester
Chief Executive, Macklin Motors

"Heart of Midlothian extends a warm welcome to Macklin Motors as an Official Club Partner. We are proud to partner a company whose brand stands for quality, customer care and top-quality service and are confident that our fans will respond well to such a reputable brand. We look forward to working with the Macklin Motors team in Scotland in the seasons ahead and to boosting their brand and profile in our highly engaged supporter base."

Catriona McCallum
Commercial & Marketing Director

Latest Heart of Midlothian FC news

Hearts Wrap Up Third Despite Defeat

Hearts Wrap Up Third Despite Defeat

Hearts wrapped up a top three finish in the Scottish Premiership with three games to go, despite the Macklin Motors-backed side falling to defeat against league leaders Celtic.