Dacia Goes Green with Fresh, New Design Concept
The brand has made some changes to its design concept recently, in a bid to provide longer-lasting quality, promote sustainability, and a love for the great outdoors.
In a world that is becoming increasingly conscious of protecting its environment, sustainable production techniques are becoming more of a focus for many businesses – including the automotive industry.
The Dacia brand has made some recent changes in an effort to not only show their support, but also the real benefits of using sustainable, environmentally friendly materials.
Some of these choices see the brand step away from traditional design features used in most vehicles in what is quite a radical, yet innovative decision, which actually yields some great benefits for the consumer.
Let’s take a closer look at Dacia’s new design concept.
Eco-Conscious Colours
Part of Dacia’s new design focus can be seen in their introduction of a new, signature colour, ‘Dusty Khaki’. With a mossy, earthy tone, this colour is the perfect way for the brand to demonstrate its alliance with the environment, ushering in a new, eco-conscious era for design.
This new colour will be added to the paint options across Dacia’s range and is smart as well as sustainable with a non-metallic finish making dirt less visible.
Sustainable Materials
In a more radical move, Dacia will also cease using two of the most popular materials used in most cars – chrome and leather.
Believing that these are now outdated and unfit for the future, Dacia is now focusing on using sustainable materials which are kinder to the environment. Future models will now feature synthetic leather, while chrome will no longer be used in any vehicles, replaced by a new paint finish.
This new finish is also more environmentally friendly as it emits less CO2 compared to chrome plating and it also provides a longer-lasting quality since it is more scratch-resistant.
Dacia is in fact so committed to its sustainable approach that the new Dacia Link emblem will appear in white instead of chrome plated.
Kinder from the Inside Out
Though it’s not just focused on the outside. Inside vehicles, the brand will start implementing new, supple fabrics in areas such as the dashboard in order to replace current plastic veneers.
These are not only scratch-resistant and longer lasting, but they also provide a more welcoming interior look and provide better sound insulation.
Dacia’s new eco-conscious design concept shows that being sustainable is not only beneficial to the environment but also to you – the customer. We can only hope to see more manufacturers taking the pledge to incorporate sustainable practices into their production.
H�l�ne Veilleux, Lead Designer in charge of Colours and Materials at Dacia said:
“It is essential for Dacia to work in the most authentic way possible. Shirking off the trappings of fashion in the search for new materials that are more environmentally friendly is an approach to creative design that is somewhat pure, almost fundamental.
When there is a connection between the inside and the outside in terms of colours and materials, I feel we have succeeded in our task.”
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