Nissan's Pulsar 'will shake up the C-segment'
Nissan is always looking to do more when it comes to developing cars. Tried and tested methods are all worthwhile, something to fall back on when the going gets tough, but that's too easy.
For the Japanese car manufacturer, innovation is at the heart of what it does – it's always looking forward and keen on delivering beyond people's expectations.
It is this philosophy that has seen it reinvent the family car market over the last few years. Underpinned by technology, Nissan has been chipping away at the long-standing concepts that have dominated the C-segment, evolving ideas to fit in with 21st century driving.
This ingenuity is demonstrable in its all-new Pulsar, a family hatchback that is spacious, stylish and "packed with technology". There is, to put it simply, nothing quite like this on the market – the design is bold, the tech is as state-of-the-art as they come and the interior roomy and superbly comfortable.
While the new model stays true to Nissan's heritage – you know it's one of their cars – the vehicle is very distinct. Therefore it offers "all the familiar Nissan qualities" but in a package that is different. It has evolved.
"Designed to appeal to a broad range of buyers, from D-segment downsizers to family motorists who have outgrown their B-segment cars, the Pulsar showcases Nissan's design skills and introduces an array of in-car technologies," the company said in an official press release.
"With exceptional material and build quality, the Pulsar offers buyers a premium ownership and driving experience without having to pay premium prices.
"Embedded with the same design DNA that gives the Qashqai and X-Trail such powerful road presence, the Pulsar combines strong lines with immaculate detailing to create an elegant, athletic form."
Technology at its best
Nissan prides itself on its ability to introduce new-to-sector technologies, all of which boost the driving experience in so many novel ways. Also, it is important to note that a lot of the technology found on the Pulsar is usually found in premium models.
This includes Nissan's highly praised Safety Shield system with Moving Object Detection, Lane Departure Warning and Blind Spot Warning, its "revolutionary" Around View Monitor and its groundbreaking NissanConnect system, which delivers "seamless integration" with portable devices like smartphones.
Superb design
The design of the Pulsar is astonishing, with a look that is defined by a large grille and bumper arrangement inspired by the latest Qashqai and X-Trail models. It exudes the kind of self-assurance that makes this an eye-catching car.
Other highlights include Nissan's emphasis on the wheel arches. This delivers a more "muscular, confident stance", which is complemented by a "dramatic crease line" that extends from the front to the back.
"In keeping with Nissan's bold design philosophy, the rear of the new Pulsar perfectly combines form with function," the company elaborates.
"The boomerang-shape rear light clusters are neatly integrated into both the rear panels and the tailgate, while a deep cutaway in the rear bumper provides a low loading lip. The powerful, athletic feel created at the front and sides continues through to the rear with a neat diffuser-style lower bumper element."