Peugeot's 208 GTi 30th and 2008 DKR revives brand's motorsport heritage
Peugeot's 208 GTi 30th edition recently appeared alongside its pocket-rocket predecessor in a James Bond-style advert, further emphasising the brand's sporty background and motorsport heritage.
Overwhelming drivers with nostalgia for the 1980s the decade when big hair was all the rage, Modern Romance were hitting the charts and red hot hatches were the cars to drive - the 208 GTi 30th is a perfect reincarnation of one of Britain's most iconic cars. It's not an obvious piece of '80s retro to look at, but Peugeot has done a good job in reviving drivers' memories of the classic 205 GTi from that era.
Accompanying the 208 GTi 30th is the 2008 DKR, which is currently competing in one of the world's most challenging race events the Dakar Rally. The new 2008 DKR, and its consistent performance in this year's event, is a celebration of Peugeot's four previous victories at the Dakar Rally.
Click here to watch 'The Legends Return' advert: