The annual awards, held at a ceremony at Millbrook Proving Ground in Bedfordshire, recognise the models most searched for by the two million visitors to the Honest John website each month, giving a true reflection of the models that appeal most to British motorists.
Presenting the award, Dan Harrison, editor of Honest John, said: "The Qashqai is the UK's first crossover, but Nissan has not rested on its laurels, with its latest model surpassing the original on every level, with sleeker looks, better engines and more interior space.
"In our opinion the Qashqai is one of the best crossovers money can buy and our readers clearly agree. Over the past 12 months our readers have viewed the Nissan Qashqai more than any other crossover."
The Honest John Award is the latest in a string of industry accolades bestowed upon the Nissan Qashqai. Just this week, it was named 'Best Crossover' by Fleet World magazine and earlier this year it was named 'Best Small SUV' by What Car? magazine.
In January, the Qashqai was also named the safest small family car by independent testing organisation Euro NCAP, thanks to its class-leading safety systems.
James Wright, managing director of Nissan Motor, added: "Receiving an award like this, based on real search data and not on subjective opinions, is fantastic. It demonstrates clearly just how much the Qashqai appeals to motorists and the phenomenal levels of interest it generates."
He added: "To be topping the search polls more than a year after its launch, shows just how far ahead of the competition it was and remains."