To coincide with the eagerly-anticipated arrival of the new Peugeot 208, which will go on sale in June, the brand is launching a world-first technology for a production vehicle a unique 'textured paint' finish.
Exclusive to the popular supermini, the distinctive textured paint adds a contemporary twist to the idea of customer choice and individual personalisation.
The textured paint is currently available in two colours, Ice Grey and Ice Silver. For even greater individuality, cars can be specified with an optional Lime Yellow or Menthol White personalisation pack. These are available for the exterior, interior or both.
On offer from launch in June, the textured paint offers several benefits. The texture, which is subtly granular to the touch, is more hard-wearing and easier to care for than conventional matt paint. It offers exceptional resistance to micro-scratching and doesn't suffer through frequent car washing; outstanding quality is guaranteed for the lifetime of the car.
Peugeot's textured paint is a world-first on a volume production car and is backed by an international patent, which is the result of almost four years of technical development.
While the initial coats of anti-corrosion, primer and colour base remain the same as for conventional metallic paint, the innovation is in the composition and application of the lacquer. It features fine particles of silica and micro-balloons of polyamide; the former give the paint its matt appearance, toughness and granular properties, while the latter creates its special texture.
The colour palette for the new Peugeot 208 comprises 13 shades that meet the growing customer demand for differentiation and exclusivity. These include:
Two textured colours (new Ice Grey and new Ice Silver)
Two solid colours (Bianca White and Hurricane Grey)
Seven metallic colours (new Orange Power, Aluminium, Shark Grey, Nera Black, Virtual Blue, Twilight Blue, Rioja Red)
One pearlescent colour (Satin White)
One distinctive 'Coupe Franche' design (textured Matt Black / Lacquered Red, exclusively available on the 208 'GTi by Peugeot Sport')