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Ford mobility challenge launched at Gamescom

Ford mobility challenge launched at Gamescom

Ford Motor Company announced last Thursday their new competition at Gamescom in Germany. The challenge is for video game developers to create solutions for global mobility issues.

The developers will be tasked to create online games that solve issues in urban commutes. Named the 'Ford Smart Mobility Challenge', the competition will run until October 1st 2015. The challenge forms part of Ford Smart Mobility  Ford's effort to help change the way the world moves through innovation

A panel of gaming and mobility experts will choose five finalists, before whittling these down to one winner. The lucky winner will receive 10,000 and the opportunity to show their work at the 2016 Mobile World Congress in Barcelona.

Ken Washington, vice president at Ford Research and Advanced Engineering commented: "The Smart Mobility Game Challenge is designed to harness the creativity of the gaming community and empower gamers to take a fresh approach to tackling today's global mobility issues. Applying the fun, engaging and rewarding aspects of games to journey planning can allow people to improve their commutes, track their success and become aware of how their behaviour impacts the transport infrastructure as a whole."

by: Laura Thomson