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Hyundai and Tate Modern welcome summer festival to Turbine Hall

Hyundai and Tate Modern welcome summer festival to Turbine Hall

Hyundai Motor Company and Tate have announced that this year's Turbine Festival will take place on July 25 2015 in the Turbine Hall at Tate Modern.

The Festival  an interactive celebration of culture  will feature audio-visual music, performance, installations and family activities. Entry to the Festival is free of charge.

The Turbine Hall will become an alternative city for the day. Visitors will be able to enjoy a specially-installed garden square, an alternative hair salon, and make their own drinks at a pop-up juice bar. A variety of performances and music acts will be live on stage throughout the day including Grime, Hiphop, Afropop artist Afrikan Boy and poet Jacob Sam-La Rose.

As part of the event, Tate Modern will also host an exciting programme of bite-sized short films in collaboration with the London Short Film Festival and a series of interactive workshops including beatboxing, poetry and crafting.

Visitors can contribute to the special project My Culture Museum by submitting photographs or bringing objects on the day to be archived and curated for the Festival. The public can also submit images via social media, using the "#turbinefestival" and "#myculturemuseum" hash tags, which will be displayed as part of the event.

Everyone will be invited to interact with specially commissioned installations, including sound artist Yuri Suzuki's pop-up record shop where visitors can create their own designs for vinyl record sleeves, and a London bus built specially on the day by artist John Costi.

Wonhong Cho, CMO of Hyundai Motor Company, said: "The Turbine Festival will celebrate today's art and interact with the public through enjoyable and unique activities. We believe art is a common asset and a universal language that can influence and inspire people of all ages and backgrounds."

Tony Whitehorn, president and CEO of Hyundai Motor UK, added: "We are delighted to have been able to strengthen our existing partnership with Tate by bringing the Turbine Festival to life in July. This is the first event of its kind at Tate Modern and it will be a truly inspirational and enjoyable day for all who attends."

Hyundai Motor's support of the Turbine Festival is in addition to the existing long-term partnership with Tate, which will realise the Hyundai Commission a new-series of annual installations by contemporary artists in the iconic Turbine Hall beginning in October this year. The collaboration, which is founded upon Hyundai and Tate's commitment to worldwide innovation, is the longest of its kind in Tate's history.

Hyundai Motor has also built up strong arts initiatives by partnering with other global museums such as MMCA (Seoul) and LACMA (LA) to further support the development of the global art scene as well as contributing to the establishment of a sustainable art environment with the purpose of delivering inspiration and unique experiences to all areas of the world.

by: Sophie Williamson-Stothert