We no longer support this web browser. Upgrade your browser for a better experience.

Hyundai announce luxury brand 'Genesis' that will deliver six models by 2020

Hyundai announce luxury brand 'Genesis' that will deliver six models by 2020

Hyundai Motor has announced an all-new luxury stand-alone brand that promises to deliver 'human-centred luxury' through performance, design and innovation.

Named 'Genesis', the brand will begin production of a six-model line up in December, all of which will be launched by 2020 and will compete with models from the world's most renowned luxury carmakers.

Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience will be the four corners of the Genesis experience, with innovations tailored to closely-meet the needs of the driver.

A winged emblem will sit proudly on the models, each of which will be named by combining the letter G with a number representing the segment

Euisun Chung, Vice Chairman at Hyundai Motor Company commented: "We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy."

by: Laura Thomson