Hyundai Motor has announced an all-new luxury stand-alone brand that promises to deliver 'human-centred luxury' through performance, design and innovation.
Named 'Genesis', the brand will begin production of a six-model line up in December, all of which will be launched by 2020 and will compete with models from the world's most renowned luxury carmakers.
Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience will be the four corners of the Genesis experience, with innovations tailored to closely-meet the needs of the driver.
A winged emblem will sit proudly on the models, each of which will be named by combining the letter G with a number representing the segment
Euisun Chung, Vice Chairman at Hyundai Motor Company commented: "We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy."
by: Laura Thomson