Hyundai partners with Copa90 to tell football fan stories
Hyundai UK is proud to announce an extension to its brand funded content partnership with Copa90, the largest independent digital football network.
The collaboration will see Hyundai UK support the Fan Film Fund, an original content series which gives football fans the opportunity to turn their incredible football stories into documentaries. Each film will be promoted across the Copa90 network and showcased to a global audience.
The Fan Film Fund comes off the back of a successful 2014 FIFA World Cup. In a unique twist to mainstream football coverage, Hyundai UK and Copa90 will look to the fans for their newest content series, uncovering their untold tales and turning them into premium documentaries to be showcased across the Copa90 network.
The six-part series will run from June until September with entry submissions open from today, 6 May 2015. Simply state your story in a tweet to @Hyundai_UK and @Copa90 using the #FanFilmFund.
Hyundai UK's Marketing Director, Andrew Cullis, commented: "After a successful 2014 FIFA World Cup we are continuing our relationship with a passionate football audience. In creating the Fan Film Fund with Copa90 we are able to authentically engage football fans by turning the camera onto them and making their stories the heroes of the series."
CEO of Bigballs Films, the digital media company behind Copa90, Tom Thirlwall said: "It's what happens outside of the 90 minutes that makes those 90 minutes on the pitch matter more. We believe that's where the true heart of football is found, so we're delighted to continue our partnership with Hyundai to help give creative, passionate football fans the opportunity to tell the stories that matter to them."
by: Becca Chaplin