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Ministry of Sound app unveiled by Ford at Dublin's Web Summit

Ministry of Sound app unveiled by Ford at Dublin's Web Summit

Ford Motor Company has announced a new voice controlled app at Dublin's Web Summit, the leading technology conference which gets underway today.

The Ministry of Sound voice controlled app for Ford SYNC with AppLink enables drivers to listen to the dance music brand's live radio station and to choose from a variety of other stations. The Ministry of Sound club is the U.K.'s number one dance and house club, and using the app, drivers can listen to the artists that play there.

Don Butler, executive director of Connected Vehicle and Services, Ford Motor Company commented: "By working with the developer community to create the auto industry's only app developer program, Ford is now able to deliver unique voice controlled in-car experiences for our customers, from listening to the latest dance music to receiving breaking news, weather and social media updates."

The app will be demonstrated by Ford at the Web Summit using Oculus Rift virtual reality technology. Visitors sit in a car seat and don special goggles and will be virtually transported to far-flung locations like pool side in Ibiza or the middle of Ministry's iconic London clubs.

The app will soon be available on iOS and Android in English.

by: Laura Thomson