The award-winning Qashqai and Juke have been crowned two of the biggest automotive success stories. In 2015, Nissan has applied the same radical thinking to produce a brand-new compact hatchback.
Unveiled at the Geneva Show, the Sway previews how future-generation compact Nissan models might look if the brand's new design language was applied to a European hatchback.
The Sway has been designed to shake up the compact hatchback segment, traditionally a conservative sector of the market, but one of the most important. Featuring swooping lines, a striking front end and a bold yet simple interior, the concept would be a daring entry to the segment.
Shiro Nakamura, senior vice-president, design and chief creative officer of Nissan, said: "We believe that the Sway continues our tradition of challenging the status quo in market segments by bringing something fresh, distinctive and striking, much as we did with Qashqai and Juke.
"With this new concept car for Geneva, we are experimenting to see how Nissan might be able to bring fresh ideas to the compact hatchback segment."
Chairman of Nissan Europe Paul Willcox added: "Nissan is on the move. The brand stands for bold, innovative thinking in the European automotive market - indeed around the globe - and our growth in Europe is led by outstanding new products, which are defined by outstanding design.
"The Sway underlines how important design is for Nissan in building our brand and driving our growth."