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Winning app chosen for Ford's SYNC AppLink Developer Challenge

Winning app chosen for Ford's SYNC AppLink Developer Challenge

A winner has been chosen for Ford's SYNC AppLink Developer Challenger Dublin, which was announced in the run up to Dublin's Web Summit, a world leading technology conference.

Drive Efficient was chosen as the winner of the 24-hour competition to design an app for Ford's SYNC voice-activated in-car connectivity system, scooping the prize of £36,000 and the opportunity to develop new apps with Ford.

More than 17 teams of app developers for all around the world entered the competition, with the winning app coming from a team from German urban mobility experts Unu, helping drivers to save fuel and drive more efficiently by monitoring whether they are over- or under-revving the engine, and whether they are making best use of the engine's torque. The app provides verbal and visual feedback to encourage good driving behaviour and indicates when fuel consumption could be improved.

Don Butler, executive director of Ford Connected Vehicle and Services commented: "I was blown away by the creativity I saw here today. Working with innovators from outside of the automotive industry is a proven way of generating ideas that can enhance the driving experience, as evidenced by the quality of the app designs presented during the SYNC AppLink Developer Challenge Dublin. Ford Motor Company is tapping into talent like Unu that can generate truly innovative and disruptive ideas with the potential to be translated to reality."